The Night Starts Here
Promotion | Golden Gate Hotel & Casino
The "Night Starts Here" is a nightly promotion at the Golden Gate Hotel & Casino.
“The Night Starts Here” has become a staple promotion, running successfully every evening from 6–7pm. The evergreen identity ensures longevity, requiring minimal updates while maintaining relevance.
Role: Art Direction & Design
Develop a sustainable, evergreen brand for “The Night Starts Here,” a nightly promotion running from 6–7pm. The identity needed to resonate with both locals and visitors, tying the casino’s rich history to its modern-day vibrancy.
Since Golden Gate was the first hotel on Fremont St. why not make it the first stop of your night? Conceptualized the name “The Night Starts Here” to connect the idea of beginnings; both Vegas’ origins and the start of every guest that visits Downtown.
Explored design directions rooted in familiarity, leveraging the casino’s existing brand assets to ensure cohesion.
Created a clean, adaptable logo using Golden Gate’s established color palette and typefaces. The design feels familiar - reinforcing brand consistency while introducing a fresh, event-specific identity.