Neon City Festival is a free, all-ages celebration of music, food, and art transforms the heart of Las Vegas into an open-air playground.

Building on last year’s foundation, for 2025 our goal was to refresh the brand to amplify audience engagement and position Neon City Festival as a vibrant landmark event that grows brighter and more memorable with each return.

Role: Art Direction & Design

Digital marketing materials including social media campaigns, email graphics, and animated assets

Print collateral such as posters, rack cards and bar menus

Event signage designed for both print and digital screens, creating a cohesive festival environment